Copado
Innovation Pipeline
During the lead-up to the annual Salesforce event, TrailheaDX, Copado reached out looking for some motion design work. This event, geared towards developers on the platform, brought in about 14,000 attendees from across the world. The primary objective was to develop unique elements for Copado's show presence, drawing attention to their booth even amongst a sea of competitor exhibits.
Working on an expedited project timeline, I relied heavily on assets provided by Copado's in-house designer. By expanding on the pre-conceived design system for their 'Summer '19' product release, I focused solely on bringing movement to the static elements. In doing so, I created a procedural animation rig within After Effects for simplified use (and future reuse) in their materials.
Mixing some custom javascript expressions and AE's Essential Graphics to easily flip sign animations, and select the correct logo based on source text.
