Copado
Innovation Pipeline Loop
Client
Copado
Disciplines
Creative Direction, Motion
Tools
After Effects, Illustrator
#01
Discovery
Copado connected with me during the lead-up to the annual Salesforce event, TrailheaDX. This event, geared towards developers on the platform, brings 14,000+ attendees from across the world.
My primary objective was to develop unique elements for Copado's show presence, drawing attention to their booth even amongst a sea of competitor exhibits.
Mixing custom JavaScript expressions and AE's Essential Graphics to easily flip sign animations and select the correct logo based on source text.
#02
Design
Working on an expedited project timeline, I relied heavily on assets provided by Copado's in-house designer. By expanding on the pre-conceived design system for their 'Summer '19' product release, I focused solely on bringing movement to the static elements. In doing so, I created a procedural animation rig within After Effects for simplified use (and future reuse) in their materials.
Some BTS wireframes from AE of the design and animation process.
#03
Delivery
The final deliverable was a dynamic loop system — a tri-screen horizontal display that could run independently or together as a unified canvas. The modular approach meant Copado's team could mix and match pieces across different booth configurations without needing custom re-renders each time.
In a hall packed with enterprise software companies competing for developer attention, motion that actually moves — and moves well — makes a measurable difference. Copado stood out.