Kin
Kin Rewards POC
Client
Kin
Disciplines
3D, Creative Direction, Motion
Tools
After Effects, Blender, Illustrator
#01
Discovery
Kin is a blockchain supporting an "ecosystem-wide digital economy where app developers and mainstream consumers make millions of micro-transactions." Kin's primary goal is to provide value to developers and users within their ecosystem.
Earning Kin for spending time in the ecosystem apps and using those earnings to customize your user experience or support developers is quintessentially Kin.
Working closely with Kevin Ricoy, formerly the Kin Foundation's Community & Marketing Manager, we developed a proof of concept that could potentially illustrate the message universally.
#02
Design
The visual challenge was making a blockchain micro-transaction concept feel approachable and universally understood — without requiring any prior knowledge of how Kin or crypto ecosystems work.
Utilizing and rebuilding actual screen captures of the Kin ecosystem illustrated the flow between users and apps in a way that felt intuitive. Actually using a 3D model of a commonly owned smartphone helped bring the message of the piece back to viewer's day-to-day.