XR Motion

The First XR Motion Conference

Creative Direction Experiential Motion

Client

XR Motion

Disciplines

Creative Direction, Experiential, Motion

Tools

After Effects, Illustrator, Premiere Pro

Discovery

In 2025, I discovered a secret recipe that culminated into one of the proudest achievements of my career. The secret sauce looked something like this:

  • 5 years growing the monthly XR Motion Meetup, online community and NYC events.
  • 3 years networking with some of the best digital art talent in the industry via the XR Motion Podcast.
  • 1 connection with NYU's Integrated Design & Media Program. Book their 14K square foot studio as a venue.
  • 1 kick-ass team of friends & artists devoting time and expertise to growing the community they believe in.
  • 1 ton of hard work sprinkled in.
  • Countless favors from mentors, sponsors, friends and family.
Combine the above over the course of 7 months and you get an incredibly successful first XR Motion Conference in NYC.

The very first set of brainstorming notes I took around 7 months before the conference. The initial conference flyer after locking in some programming and sponsorship. Screenshot from one of many video conferences for planning and coordination.

Design

There are way too many individual elements that made up the XR Motion Conference, certainly too many to list here. But the team and I knew that we wanted to stay true to a few key north stars.

  • Provide as much value to attendees as possible. Presentations, hands on learning, networking, interacting with tech they might not have access to otherwise.
  • Keep ticket prices as affordable as possible. Lean on sponsors for subsidy. Utilize volunteers and offer them non-cash incentives like meet and greets. Don't be greedy.
  • Make sure there's a space for everyone. Diversity and representation in the programming. Different creative backgrounds, experience levels and industry niches.
  • Build a conference we'd actually want to attend. Forget all the rest, would we even want to be here? Spoiler alert, we absolutely did.
The scope of accomplishing this was massive. Alongside my co-director Mikee Steinberg, we lead a small core team of 7 to build everything that went into the event from scratch. Programming, sponsorship, branding, visuals, food and beverage, swag, marketing and promotion, ticketing and budgeting - what felt like never-ending list of to-dos was only manageable with these amazing humans by my side.

A look at some of the presentations, branded stickers, attendee photobooth and (my favorite) live-polling data from attendees on a variety of subjects.

Delivery

Against the odds laid out by some of our mentors and conference directors we consulted with, the first XR Motion Conference was in the green by just over $1,000. In collaboration with our sponsors, we gave away over $10,000 worth of software, digital art tools, and continuing education courses to our 175 attendees. The feedback we got from attendees was phenomenal, with many commenting on how shocked they were that this was our first big shindig.

"My personal proudest moment of 2025…XR Motion was spectacular, especially for a first-time event, perfectly organized. Killer vibes and an epic venue. Awesome people, experiments, conversations, and presentations. I was honored to share the stage with many that I take inspiration from."

Gallery

All Work
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