The Pineapple Agency
Sizzle Reel
Client
The Pineapple Agency
Disciplines
Creative Direction, Motion, VFX
Tools
After Effects, Blender, Illustrator
#01
Discovery
With a client portfolio stacked with big names like Google, Michelob Ultra, Michelin, Under Armour, Winnebago, and more, I was thrilled to help them get their year started right with a high impact sizzle reel.
The cherry on top? Getting the rights to use the track CONTACT from Odesza's album BRONSON just after it released.
A collection of animated stills from the final video. Look closely and you might spot Stephen Curry and Alex Honnold in the final piece.
#02
Design
My first task was to dive into the repository of footage, news media, and photography the team at TPA provided. My primary focus was selecting content that conveyed the energy of TPA's activations in just a few seconds or less.
After locking in the soundtrack in both 30s and 60s lengths, I began developing a motion language that expanded upon TPAs existing brand colors, typography and iconography.
Some of my favorite technical work here was building custom glitch transitions and effects. By leveraging match moves, datamoshing, displacements, and speed ramping of OTT stylized footage, TPA's infectious energy started to tear through the screen.
Delivered in both 16:9 and 9:16 for use on social.
#03
Delivery
One important note for this project, which is pretty much standard for most of my work these days, was to adapt the final 16x9 cuts for 9x16 socials.
Instagram and TikTok's safety areas have gotten more and more narrow & cumbersome over the years, so adaptations like these aren't always the most straightforward.
With some creative pre-compositions in After Effects, I was able to build a modular toolkit that allowed for rapid rendering of various aspect ratios without extensive net-new setups.
"We are SO grateful for your work on this and excited to launch. We'd love to use some of your designs for static too!"